Ecommerce and Customer Service - How Adopting a Customer-Centric Strategy Can Grow Sales
Why do we shop where we do? Is it all about lowest price, what pops up first in a search result or finding the closest brick and mortar store? It is probably not too surprising that the answer is ‘no’. Customer experience plays a huge role in the buying process. If we have a great experience with a company, we will return and will be happy to recommend the business to friends and family. While most companies acknowledge customer service is important, many do not back that up
